The Mom Test: How to talk to customers & Learn if your business is a good idea by Rob Fitzpatrick
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The Mom Test: How to talk to customers & Learn if your business is a good idea by Rob Fitzpatrick
Everyone is bound to ‘lie’ (whether intentionally or not) when answering market research questions. These lies, or false customer insights, can lead you to invest your resources in a direction that may not prove worth your time and efforts, after all. So how can you avoid false customer insights? Learn about the Mom test to avoid ...
5K viewsMay 13, 2021
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