Kumbh Mela is the largest human gathering in the world. Every four years, over 100 million devotees come here to offer prayers and take the holy dip. Few hundred thousand of them invariably get separated from each other. At the Kumbh Mela 2016 in the town of Ujjain in India, Fevicol, India’s ultimate adhesive brand, decided to solve this problem. Known for its unbreakable bond and quirky thinking, Fevicol thought of a unique way to make devotees inseparable at the Kumbh. | Mad over Marketing (M.
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Kumbh Mela is the largest human gathering in the world. Every four …
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Fevicol is reminding people that social distancing is still important in the new normal with a campaign that looks less like an ad and more like an episode of ‘Just for Laughs: Gags.’ All while reiterating the brand’s positioning as ‘the ultimate adhesive'. This hilarious campaign is surely gonna stick. | Mad over Marketing (M.O.M)
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