How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Apr 10, 2024 · Learn all about Google Analytics, Google's web analytics service that provides statistics and analytical tools for marketing purposes, and how it works.

Google Analytics is a free website tracking tool and platform that collects data on how users interact with your website. Once the data is collected, Google Analytics sorts the data into …

Mar 27, 2025 · In simple words, Google Analytics is a free tool provided by Google that tracks and reports website traffic and user behavior. It collects data on metrics like page views, sessions, …

May 29, 2025 · In this article, I’ll walk you through a clear and up-to-date overview of Google Analytics, explain its key concepts, highlight the most important reports, and show you a …

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored...

Nov 18, 2024 · Google Analytics can track the user or consumer journey, providing rich data around channels used, locations, and devices. These journeys can then be tracked through to …