Introducing Burberry Hero, our new fragrance for men and the campaign featuring Adam Driver.

Dec 2, 2021 · As the face of the new Burberry Hero—a woody fresh scent that blends a trio of cedarwood with bergamot and a base of black pepper juniper, dreamed up by perfumer Aurélien …

Through the vivid metaphor of a man becoming a mythical creature in the powerful sea, the campaign illustrates the story of a man leaping into the unknown, overcoming struggles and transforming...

Nov 23, 2021 · What makes a fragrance campaign go viral? In the case of Burberry Hero, it came down to just three things: a horse, a beach, and a shirtless Adam Driver. But the one-minute ad, directed by...

Aug 4, 2022 · On Monday, the luxury brand released a new campaign for its Hero Eau de Parfum, featuring the Oscar-nominated actor, 37, in a callback to his last Burberry fragrance spot which broke …

It’s safe to say that Driver’s downtime will be short-lived as he gears up for a bumper year. He’s currently the face of Burberry’s latest fragrance release, Burberry Hero Parfum, which is the latest iteration in …

Jun 6, 2025 · The kind that doesn’t demand attention, but commands it. And with Adam Driver at its helm, this is a fragrance that rides the line between myth and man—unapologetically.