Unlike Toyota Motor North America's own Land Cruiser build that will hit your nostalgic bones, Jeff Westcott went for a hardcore off-roader that's capable of running at speeds on dirt. "The idea was to take a factory production vehicle and turn it into a capable racing machine," said Westcott, owner and builder at Westcott Designs.

Modellista has brought an ultra-rugged take on the popular SUV called the Overland Vision Concept to this year’s SEMA Show in Las Vegas. The prototype comes loaded with all the off-roading gear and upgrades you can imagine, turning it into the sort of futuristic-looking bruiser you’d expect to see in a sci-fi thriller.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.

This Land Cruiser features a host of upgrades, including a new multi-link suspension and 37-inch off-road tires

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.

We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR Corolla's heart (and an iconic livery) to a retro-tastic two-door take on the upcoming 2025 4Runner.

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production