It’s a brilliant public relations move. Musk’s goading of the president is basically impossible to ignore and is guaranteed to produce a response. If Musk pursues his America Party, you can expect headlines for the next 18 months, with Trump and other Republicans attacking him personally.

Tesla shares tumbled after CEO Elon Musk announced that he plans to start a new political party, reigniting concerns that his attention will turn away from running the EV maker and that a public feud with President Trump will escalate.