“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a ...

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?