Southampton Football Club is set to take part in a new pilot programme trialling alcohol in-bowl at Women’s games.

Project 11 has teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish giants Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s ...

EDGE10 and Athlete RMS have announced they have merged to form the EDGE10 Group – a leading global human performance SaaS company Two super-powers in athlete management software have announced a ...

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing.

It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

Each football club’s experience is unique, although some challenges, such as finance, team spirit, and sustainability, appear to be universally applicable.

The world of football has undergone an extraordinary transformation over the past decade. Technological innovations and advanced business strategies have revolutionized how football clubs operate, ...

The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is a general acceptance that achieving success on ...

Huddersfield Town has today confirmed a new partnership with Paddy Power, who will become the club’s title partner for the 2019/20 season. The gambling and entertainment brand has a huge profile ...