News

Goldfish’s Fourth of July car wash cleaned vehicles of all Goldfish crumbs
Mischief @ No Fixed Address service was open for two days on the Jersey Shore over Fourth of July weekend.
The future of ad creative: AI, video generation and Amazon’s full-funnel strategy
At Cannes Lions, Ad Age Studio 30 explores how Amazon Ads is using AI and video generation to help brands scale creative and ...
Why the transaction moment is the new frontline for performance marketing
Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...
Best and worst purpose marketing ads—grading Lego, Porsche and more campaigns
Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...
Why treating agency partnerships like a marriage helps brands increase ROI
At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...
How Mars is responding to new global flavor trends and consumer demand for faster meals
Red Lobster and Ram are among brands using CEOs in new campaigns.
How brands are boosting local marketing with small-town sports deals
Pandemic viewing habits and streaming have awakened interest in non-major sports providing affordable intimacy and creative ...
See the speakers and the topics for 2025 Ad Age Business of Brands
Taking place Sept. 16 and 17 in Chicago, this year’s speaker lineup features some of the most dynamic leaders in the business ...
Behind Amtrak’s social-first marketing—the viral ‘Train-tacular’ post and what’s next
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...
Gut defends Cannes Gold Lion win for AB InBev after claims that it didn’t create the work
Critics say Gut created little more than the case study for Hertog Jan’s campaign, which earned a Gold Lion in Creative ...
Three winning DM9 campaigns are withdrawn from Cannes Lions, as festival pledges tighter oversight
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...
How Ad Age Young Creatives 2025 contest winners use AI to enhance human creativity
The winners of Ad Age’s 2025 Young Creatives joined Ad Age and Zappi in Cannes to reveal how AI insights fueled their “Drink From the Source” scannable-can concept.