North Carolina endured a disastrous first half on Saturday against James Madison, falling behind 53-21 at halftime. JMU quarterback Alonza Barnett

North Carolina plummeted to the absolute rock bottom of Mack Brown's tenure with Saturday afternoon's 70-50 loss, at home, to James Madison. This after the Tar Heels (3-1) entered as 10.5-point favorites against the Sun Belt Conference school that lost its coach and a majority of its impact starters in the offseason.

The North Carolina Tar Heels are now 3-1 on the season after watching James Madison come into Chapel Hill and beat them 70-50. The game was close at the start with UNC taking a 14-11 lead in the first quarter. They even trailed 25-21 and showed signs of momentum. But after that? it was all Dukes.