Publicis Groupe posted 5.8% organic overall growth in 2024, the holding company reported. In Q4, Publicis Groupe delivered 6.3% organic growth overall and €3.9 billion ($4 billion) in net revenues.
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Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press release shared with Marketing Dive. Financial terms of the transaction ...
Publicis Media U.S. has acquired Dysrupt, a performance-driven digital marketing agency focused on paid media, creative and measurement. No financial terms were disclosed. Impact Advertising ...
Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.