In a twist no one had on their bingo card, Gwyneth Paltrow has officially entered the chat. The Shakespeare in Love actress is now a self-declared “temporary spokesperson” for Astronomer, the data company that shot to internet infamy after a viral Coldplay kiss-cam moment exposed more than just shy behavior.

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

The video of a cheating couple caught on a kiss cam at a Coldplay concert was created by a Belmar woman who had no idea she would create a sensation.

On Friday night, actress Gwyneth Paltrow revealed she had been hired on a "very temporary basis" as a spokesperson for Astronomer.

A Coldplay concertgoer captured a CEO and HR director's awkward reaction to being shown on "Kiss Cam," resulting in a viral video with over 30 million views and an investigation.

Company at heart of Coldplay viral video releases tongue-in-cheek clip - The pair's horrified reaction at being caught on camera has been shared online millions of times

Jimmy Fallon, Seth Meyers, Jon Stewart and John Oliver all made cameo appearances during Monday's "The Late Show with Stephen Colbert."

As evident by the Coldplay KissCam incident, “social media surveillance” has eroded what privacy expectations we can have in today’s modern world.