While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

If there's one thing I'm most commonly asked about as a beauty editor, it's glowing skin. And although I like to think I have ...

The beauty industry is both a vital component of the U.S. economy and an influential player in shaping consumer behavior and ...

Play now! Moore tackled the issues of beauty and aging head-on in one of her latest projects, The Substance, wh ...

For its fiscal second quarter, ended Sept. 30, e.l.f. Beauty sales soared 40% year over year to $301.1 million, easily ...

Advent calendars are a fun way to treat yourself or someone else The holiday season is known for some of the best drops in ...