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Astronomer’s Response to Its CEO’s Viral Scandal Is The Most Brilliant Thing I’ve Seen Yet

It’s one of the biggest challenges any company could face, and Astronomer’s response is one of the smartest moves I’ve seen yet.

· 2d · on MSN

Astronomer's HR chief resigns after Coldplay 'kiss cam' scandal: A timeline of what's happened since she was caught with CEO in viral video

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Former Astronomer CEO May Sue Coldplay Over Viral Kiss Cam Moment

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Gwyneth Paltrow hired as Astronomer's "very temporary" spokesperson after Coldplay KissCam scandal

Actress Gwyneth Paltrow, who was married to Coldplay's frontman Chris Martin for 13 years, announced Friday on X that she was hired by Astronomer as a "very temporary" spokesperson.

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Gwyneth Paltrow’s latest role is ‘very temporary’ Astronomer spokesperson

The truly worrying thing about the Coldplay concert scandal

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Coldplay Kiss Cam Scandal Gets Whole New WTF Twist With Tech Company’s Latest Ad

Paltrow adds, with more than a hint of irony, that Astronomer has “gotten a lot of questions over the last few days” and that she has been enlisted to “answer the most common ones.”

· 16h

Gwyneth Paltrow stars in ad for tech company at center of Coldplay concert scandal

· 23h

Gwyneth Paltrow offers a tongue-in-cheek video as Astronomer’s Coldplay fallout continues

BBN Times2h

From Coldplay Kiss Cam Scandal to Clever PR: Astronomer Turned a CEO Scandal into a Brand Awareness Campaign with Gwyneth Paltrow

Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

21h

Gwyneth Paltrow Pokes Fun at Viral Coldplay Kiss-Cam Drama as Astronomer's 'Temporary Spokesperson'

Paltrow's appearance in the ad comes after the company's CEO and chief people officer -- who were allegedly having an affair -- were caught on the kiss cam at Paltrow's ex-husband's band, Coldplay's concert,

Coldplay Kiss Cam triggers 'formal investigation' into Astronomer CEO Andy Byron and HR head Kristin Cabot

Coldplay concert Kiss Cam captures Astronomer CEO Andy Byron with HR chief Kristin Cabot, sparking company investigation.

4don MSN

The Coldplay 'kiss cam' situation underlines a lesson I learned as a 15-year-old cheerleader

The former Astronomer CEO just learned a tough lesson about social media and life. Like a lot of Gen Zers, I knew this already. I learned it at 15.