In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, wellness mogul, and Chris Martin’s ex-wife—appears as the company’s “very temporary spokesperson.” She thanks viewers for their interest in Astronomer, and answers two onscreen questions beginning with: “OMG What the actual f—?”

Days after tech tech startup Astronomer announced the resignation of its married chief executive, Andy Byron, who was seen in a viral video with the head of human resources, Kristin Cabot, at the band’s performance at Gillette Stadium in Foxboro, Mass., the firm confirmed Thursday that Cabot is no longer employed by the company.

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.