Asos is set to axe hundreds of jobs at its head office amid mounting losses at the online fashion giant as it attempts to return to profitability, according to reports.

The e-tailer has struggled with low sales and high debt post-pandemic amid competition from cheaper rivals like Shein.

Internet fashion firm Asos has proposed sweeping job cuts in parts of its head office as it tries to return the business to profit and "simplify the organisation”

British online retailer Asos is planning to cut hundreds of jobs at its headquarters in Camden, London. Several media outlets, including The Mirror, reported

Asos set to cut more than 200 head office roles amid rising losses at the retailer. The move comes as the fashion giant pushes ahead with “simplifying the organisation” and returning to profit, according to The Mirror.

Asos has launched a consultation with staff in its technology team on a proposed restructuring to simplify the organisation, which "will not change the overall number of employees".

British online retailer Asos is planning to cut hundreds of jobs at its headquarters in Camden, London. Several media outlets, including the

For the last year, Asos' stock price has languished at lows not seen since its first two years of listing on the LSE and earlier this year, it announced a £120 million pre-tax loss for the first half of 2024.