A $50 tricycle would increase to as much as $78; a $25 board game could cost $39 and a $17 plush toy could spike to $27 under ...

While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand. The retail brand now has its own entertainment production division ...

The Irish chain Smyths has done so. But Toys R Us failed there too. When it comes to toys, brand loyalty is to the manufacturer. You want to buy a box of Playmobil, a Barbie doll or a Scalextric ...

Toy manufacturers have significantly enhanced their design and prototyping capabilities through AI. Advanced software powered by AI algorithms can now analyze market trends and consumer ...

Toys R Us has been trying to make a comeback for the past year. The beloved toy store seemingly rose from the dead in 2019 after it was purchased by Tru Kids Brands, which has since opened holiday ...

After 16 years of service to the toy industry, Ed Desmond, Executive Vice President, Global government & Regulatory Affairs, will be leaving The Toy Association to pursue new consulting opportunities.