The performer's savage TikTok clip gives more oxygen to discourse about Sweeney's latest campaign, which has countless users ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney ...

In the age of hyper-awareness and cultural accountability, one fashion ad can set off a firestorm. That’s exactly what ...

It was the vocal fry heard and mocked ’round the internet: “Genes are passed down from parents to offspring, often ...

American Eagle’s new “Sydney Jean” features a butterfly detail on its back pocket, in a nod to domestic violence awareness, a ...

A red carpet mystery unfurls as Sydney Sweeney’s family photos cast shadows, blurring lines between party hats and political masks.

Sydney Sweeney's viral American Eagle campaign has sent the brand’s stock soaring over 22%, fuelled by TikTok buzz and Reddit ...

American Eagle teams up with Sydney Sweeney for its biggest fall campaign ever, featuring 3D billboards, viral stunts, and a ...

The star sported a short brown wig in the still which sees her preparing to fight in a boxing ring in the film some are ...

Sydney Sweeney’s Laneige x Baskin-Robbins Rainbow Sherbet Lip Mask is here. Discover why this sweet, limited-edition beauty collab is a summer must-have.