Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

Getting your head around social media marketing in 2025 feels like a big task, right? It’s always changing. This guide is ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...

Most CEOs tell me that they are using social media for marketing purposes. However, most CEOs are not satisfied with their results. Here are a couple of final suggestions. Be consistent with your ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...