Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

The ET Snapchat Gen Z Index reveals that Gen Z in India prioritizes ethical and local shopping, favouring brands like Myntra ...

Dr Shaunak adds that, just like our bodies, our brains need a break too. Boredom gives our minds time to rest and recharge.

This changed for us when we adjusted our approach, taking a leap of faith and embracing the unique nature of Snapchat ... the bracket” of one of Gen A-Z’s favorite social media sites, we ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

India's luxury travel scene is growing. It is no longer about ticking off places. It is about being present, feeling ...

Virat Kohli was widely regarded as Test cricket's most flamboyant ambassadors, particularly during his years as captain of ...

The viral reel series, "If Snapchat Existed Back Then," shows Isaac ... video seems like something that would be right at home in Gen Z's treatment of period dramas. Along with providing ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Snapchat’s user base is one of the most valuable in digital marketing today. Over 75% of 13- to 34-year-olds in the U.S. actively use the platform, making it a direct line to Gen Z and younger ...

Armed with smartphones and entrepreneurial drive, four million Indians are turning content creation into full-blown careers.