The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

With the ink finally dry on Juan Soto's 15-year, $765 million contract, there is plenty of buzz and excitement in the Big ...

Entering the 2024 season, the Los Angeles Dodgers franchise record for home runs in a single season was 49, and Shohei Ohtani ...

Matthew Perry's death. Tropical Storm Hilary. A mass shooting at a Lunar New Year festival: These were some of California's ...

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

The big local sports news in the coming year will be the stunning and stirring New York Knicks’ 2025 NBA Championship, the ...

The Times’ Sports reporting staff selects their favorite story from 2024, a showcase of stories that hold a special place ...

LOS ANGELES — Shohei Ohtani is keeping elite company. The Japanese superstar caps 2024 by winning The ... A majority of the ...

Shohei Ohtani is keeping elite company. The Japanese superstar caps 2024 by winning Male Athlete of the Year for the third ...

LOS ANGELES (AP) — Shohei Ohtani is keeping elite company. The Japanese superstar caps 2024 ... especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the ...