The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

The Los Angeles Dodgers were recently urged to sign a star free agent, partially to the benefit of Shohei Ohtani.

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

Juan Soto and the New York Mets have agreed to a record $765 million, 15-year contract and fans can now shop for his jersey.

LOS ANGELES — Shohei Ohtani is keeping elite company ... A majority of the fans bought Ohtani-branded merchandise, especially ...

Many star athletes know there’s no “I” in team and go all-out to celebrate their fellow players on holidays. Patrick Mahomes, ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence ... "I’m just excited to see what ’25 has for Shohei Ohtani.” ...

Shohei Ohtani is keeping elite company ... A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of ...

Shohei Ohtani is keeping elite company ... Most of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani's presence also helped the Dodgers land a bevy of new Japanese ...

This offseason, the Toronto Blue Jays are going through another disheartening offseason market dry spell. They have missed out on all their top free agent targe ...