The soda brand's Big Game aim at Coke landed well.
Top-ranking Democrats are pressing Pepsi for information on its pricing, renewing pressure on a major consumer brand as inflation concerns persist under the new Republican administration. The letter, ...
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
NEW YORK, Nov 17 (Reuters) - PepsiCo has moved the high-profile advertising duties for Pepsi and Diet Pepsi to TBWA\Chiat\Day, an agency owned by Omnicom Group , as it looks to reinvigorate sales of ...
The launch event for Sincerely Yours, a skincare brand started by YouTubers Jordan Matter and his 15-year-old daughter, Salish, offers lessons on Gen Alpha marketing tactics. [object Event] Pepsi’s ...
PepsiCo is in the middle of a sweeping retrenchment of its U.S. manufacturing footprint, shuttering multiple factories and cutting hundreds of jobs in key markets. The closures span snacks and ...
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