The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

With the ink finally dry on Juan Soto's 15-year, $765 million contract, there is plenty of buzz and excitement in the Big ...

The Chinese automaker, whose name literally stands for “Build Your Dreams,” is dominating its competition. BYD became the ...

Entering the 2024 season, the Los Angeles Dodgers franchise record for home runs in a single season was 49, and Shohei Ohtani ...

Pesticides in California's legal weed. Shohei Ohtani's former interpreter pleading guilty. The presidential elections: These ...

Shohei Ohtani aims to be ready as both a pitcher and hitter when the Los Angeles Dodgers kick off the season in Japan.

Los Angeles Dodgers player Shohei Ohtani has achieved the 50-50 milestone in a single season.

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

The big local sports news in the coming year will be the stunning and stirring New York Knicks’ 2025 NBA Championship, the ...

The Times’ Sports reporting staff selects their favorite story from 2024, a showcase of stories that hold a special place ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the ...