The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

Moving from the beleaguered Los Angeles Angels to the powerhouse Los Angeles Dodgers, Ohtani won his third Most Valuable ...

A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak ...

especially his No. 17 jersey. Ohtani's presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...

especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...

He wore a Japan cap above a blue Los Angeles Angels jersey ... had a positive influence on all Japanese people.” He added: “All the kids want to be like Ohtani.” These days, Japanese ...

especially his No. 17 jersey. Ohtani’s presence also helped the Dodgers land a bevy of new Japanese sponsors. Because Ohtani prefers to speak Japanese and use an interpreter with the media ...