He wore a Japan cap above a blue Los Angeles Angels jersey. And as he enthused about the sensation that is Shohei Ohtani, baseball fan Hotaru Shiromizo was talking about far more than sports.

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.

they paid extra for tours of baseball's third-oldest venue narrated by Japanese-speaking guides and to be on the field during ...

The Los Angeles Dodgers signed Shohei Ohtani to a massive 10 year, $700 million contract with the majority of his earnings deferred. Ohtani has already proven h ...

Juan Soto and the New York Mets have agreed to a record $765 million, 15-year contract and fans can now shop for his jersey.

“This guy is the greatest athlete to ever play the sport of baseball and there ... A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey.

“This guy is the greatest athlete to ever play the sport of baseball and there ... A majority of the fans bought Ohtani-branded merchandise, especially his No. 17 jersey.