In response to the outcry, New York Road Runners, the organization that runs the marathon and other races in the city—not only disqualified Choi’s impressive time from the official results but also hit the influencer with a lifetime ban. One of his sponsors, a training app called Runna, cut ties as well.

A running influencer from Texas has been disqualified from the New York City Marathon and banned from future New York City running events after he ran part of the course with people on e-bikes filming him.