The item was reportedly eliminated from most Taco Bell stores in the mid-90s but is now quietly being added back to menus.

As Yum! Brands CEO David Gibbs pointed out Tuesday, the U.S. quick-service industry has slogged through negative traffic for ...

In the parking lot, vintage hot rods attracted fans snapping selfies with their new Taco Bell hoodies and steel cups. Each era’s merch design reflects Taco Bell’s evolving style. The ’70s ...

While other fast-food brands have been struggling with sales declines and other financial woes, these two chains have been ...

The Mexican chain wants to push boundaries and embrace the unconventional as it seeks global brand status. Creating an ...

Taco Bell’s back of house just ... Taking the Crunchwrap Supreme to New Heights The Crunchwrap Supreme has been a fan favorite since its debut in 2005, beloved for its innovative hexagonal design and ...

A San Antonio chef is behind one of the newest Taco Bell recipes ... ALSO READ: H-E-B gets new city tax breaks to build a store it already was planning to open in San Marcos Annasofia Scheve ...

Taco Bell is the latest fast-food brand to bank on nostalgia, with a new limited-time menu featuring ... returning to a design reminiscent of its '70s and '80s branding. Nostalgia can pay off.

What's old is new again at Taco Bell from the '70s to the early aughts. Taco Bell fans are nothing if not fiercely loyal and passionate about their menu preferences, so the fast-casual Mexican ...

The new Taco Bell in Centerville is now open following an official ribbon-cutting ceremony Monday. Hours will be 9 a.m. to ...

The former features sliced steak smothered in cheddar cheese sauce, green peppers, red onions, jalapeños, a drizzle of sriracha and SubKrunch, Subway’s new crunchy sandwich topping. The ...