Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the company’s first incarnation as a Wall Street highflyer.

Virginia-based MicroStrategy (MSTR) is no ordinary software firm. While its roots lie in enterprise analytics, it has rewritten its own playbook, transforming into the largest corporate holder of Bitcoin (BTCUSD).

MicroStrategy’s stock is set to snap the longest losing streak it’s seen in a year after adding another bullish analyst on bitcoin to its camp.

MicroStrategy Inc. bought Bitcoin for a 12th consecutive week and unveiled details for the sale of perpetual preferred stock to help finance additional purchases of the cryptocurrency.

Bitcoin is down Monday, but MicroStrategy keeps buying, revealing its 12th straight weekly BTC purchase as its stash nears $50 billion.

In a little less than three months, MicroStrategy has spent nearly half of its three-year, $42 billion capital plan to buy bitcoin.

MicroStrategy’s relentless Bitcoin buying spree continues, adding 10,100 BTC for $1.1 billion. With 471,100 BTC now in its treasury, valued at $46 billion, the firm reinforces its commitment to a Bitcoin-centric strategy amid market volatility.

MicroStrategy stock could surge more than 50% with the company’s Bitcoin strategy, according to Mizuho Securities analysts. Mizuho analysts led by Dan Dolev initiated coverage of MicroStrategy stock with an Outperform rating and $515 price target.

MicroStrategy stock is sitting below a closely watched level as bitcoin prices ease from highs. So, is it time to buy, sell or hold?