Despite the common practice of placing designs on the side of sport shoes, consumers generally perceive such markings as mere decorative elements.

The fourth edition of the Laureus Sport for Good Index was released earlier this week, spotlighting the brands that have been ...

As the No.1 University in the world for sport-related subjects, we offer unrivalled research, teaching and partnerships across sport, exercise and health sciences. Our expertise spans the fields of ...

Organisers of the Rotary Sports Festival have officially unveiled the logo for ROSFEST ’25 and announced the date for the ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

When the Houston Rockets needed help with their worst uniforms, they turned to artist and costumer Eiko Ishioka.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the ...

It is going to look a little bizarre, but there is a great reason behind the change… Nike have changed their logo on third kits ... its acceleration in world sport. “It is uniquely represented ...

It's the most popular auto-racing event in the world - but it has taken 30 years for some enthusiasts to notice a subtle detail in the classic Formula 1 logo ... become the sport’s first ...