Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The human capacity for rational thinking makes us unique among the ...

Somer G. Anderson is CPA, doctor of accounting, and an accounting and finance professor who has been working in the accounting and finance industries for more than 20 years. Her expertise covers a ...

What is SEO? At its core, the meaning of search engine optimization (SEO) is increasing your website’s visibility in the organic search results of major search engines. To get that visibility, you ...

Formulas are powerful tools for performing calculations and analyzing data in Excel. In this beginner’s guide, you’ll learn how to use formulas and explore some popular built-in functions. One of the ...

Learn about the Black-Scholes model, how it works, and how its formula helps estimate fair option prices by weighing ...

Rational emotive behavior therapy (REBT) is a type of cognitive behavioral therapy (CBT) that aims to help a person challenge unhelpful thoughts to avoid negative emotions or behaviors. REBT started ...

Many people use the New Year to turn over a new leaf - to act in a way that is more rational and in our better interests. Yet we all have to confess this is more difficult than it might seem. Here are ...

How do buyers choose what to buy? A purchase decision can be broken up into two processes, rational and irrational. Dan Ariely’s book, Predictably Irrational, did a wonderful job of explaining how ...

Fans of romantic dramas from East Asia — mainly South Korea, China, Taiwan and Japan — are used to watching shows that go at a deliberate pace and contain gender norms that don’t match what we see in ...