From what is understood, this move marks a global extension of Frito-Lay’s role as a regional supporter during the FIFA World ...

Expanded Fifa Club World Cup competition still has no media deals or major sponsorships with just nine months to go.

FIFA president Gianni Infantino is reportedly organizing an emergency meeting regarding broadcasting rights for the 2025 FIFA ...

Texas-based snacks maker Frito-Lay will be a global sponsor for the next men’s and women’s World Cups and back a “fan of the ...

The Lays brand has been a sponsor of the Champions League in Europe since 2015 with its parent company PepsiCo. The FIFA deal covers just the Frito-Lay brands, which include Doritos, Cheetos ...

Fossil fuel companies bankroll $5.6 billion in global sports deals in a bid to ‘greenwash’ their reputations with football benefitting receiving almost $1 billion. according to a new study by ...