A $45 "mystery toilet" could be on the top of Gen Alpha's wish list. It's part of a trend of very online IP, like Skibidi, being turned into toys.

Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Takara Tomy will release gacha figures of Sanrio mascots hugging smaller plush versions of themselves in mid-November 2024.

From a Moana American Girl doll and a Spidey-themed racetrack to a the latest Hatchimals and a goat that farts and does yoga.

Target and Squishmallows have combined in the cutest way possible and have given birth to a Bullseye Squishmallow for you to snuggle this holiday season.