In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

Michael Jordan’s Bulls jersey from the 1996-1997 season fetched the top price, selling for $4.7 million. And the American flag he used in the 1992 Olympics medals ceremony to cover his Reebok logo ...

The Chicago Bulls are hosting the Orlando Magic on Wednesday night. It has been a hot start to the season for the Magic, as they entered this game 3-1 through their first four contests.

Now, the Magic (3-1) will look to put together a more complete performance when they tip off a five-game road trip in Chicago against the Bulls (2-2) on Wednesday at 8 p.m. ET. “(We have to ...

The Chicago Bulls face off against the Orlando Magic tonight in a game that could potentially propel the Bulls to the third seed. Even though many expected the Bulls to be a rebuilding team this ...

CHICAGO (AP) — Lonzo Ball, who returned to the Chicago Bulls this season after a lengthy absence because of leg injuries, will miss at least 10 days with a sprained right wrist. Ball was hurt ...

October 29 - Zach LaVine scored 30 points and Nikola Vucevic added 22 on Monday night to lead the visiting Chicago Bulls to a 126-123 victory over the Memphis Grizzlies, who played without injured ...

Chicago Sports Network, the new television home of the Bulls, Blackhawks and White Sox, reached agreement with another carrier, just as the regular seasons for two of those teams get into full swing.

A 20-point lead in the first half gradually decreased and eventually was erased midway through the fourth quarter after Chicago Bulls guard Zach LaVine made a 3-pointer. LaVine, Coby White and ...