Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air ... socials and overall cachet often run hand in hand.

His line would go on to produce several iconic sneaker releases including the YEEZY 700, 300, Foam Runner and Slides. On Oct. 7, 2022 adidas announced they would be ending the line after Kanye ...

The end of the partnership left Adidas with Yeezy stock worth over £1bn ... the Philonise & Keeta Floyd Institute for Social Change run by George Floyd’s brother. West was banned from X ...

The question now is no longer how quickly can the German company recover but how long can it keep up the momentum ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a campaign called Runner 321. Here is the award-winning case study. Adidas ...

Against this background, Adidas said it is forecasting a decline in the high-single digits in sales in 2023. But analysts say its issues run deeper than Yeezy. Stripping out the impact of the ...

Adidas announced that it would be selling its leftover Yeezy inventory in batches ... Philonise & Keeta Floyd Institute for Social Change run by George Floyd’s brother. West was banned from ...