Frank Smith says Gulf state’s backing has allowed promotional company to reinvest in longer-term planning and new talent.

Multi-year deal to cover all ten Formula One teams and include activations at various Grands Prix throughout the season.

The International Cricket Council (ICC) has announced record prize money for the 2024 Women’s T20 World Cup. Base prize of ...

Billionaire joins City Football Group and MLB’s New York Yankees as a co-owner of MLS franchise New York City FC.

The Masters golf tournament also announces expanded coverage for CBS Sports on Saturday and Sunday rounds from 2025.

The Mondelēz-owned brand Oreo replaces Pizza Pizza in a multi-year deal with the National Hockey League franchise.

The Scottish government has given the green light to Glasgow hosting a scaled-down Commonwealth Games in 2026. Commonwealth Games Scotland (CGS) announced in April it had developed a “cost-effective” ...

Genius Sports' Paul Hunt explains how AI is powering immersive experiences, richer performance analysis and faster, more accurate officiating.