Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

The November 2024 interval dates included 10/28/2024 through 11/24/2024. Nielsen reporting follows the broadcast calendar, and measurement weeks run Monday through Sunday. NEW YORK – December 17, 2024 ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...

During November, audiences in Mexico increased their streaming usage by 1.2 points compared to the previous month, accounting for 21.6% of TV viewing. Disclaimer: YUMI TV, Streaming Ratings Transition ...

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NEW YORK - 18 Desember 2024 - Nielsen, pemimpin global dalam pengukuran audiens, data, dan analitik, mengumumkan bahwa mereka meluncurkan kemampuan yang diperluas dalam rangkaian pengukuran Outcomes.

NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes more per day than in October. Month-over-month, traditional TV viewing ...

Las nuevas características del producto mejoran la medición líder de Outcomes de Nielsen. El despliegue inicial incluye tecnología de atención de Realeyes' para proporcionar inteligencia procesable ...

Nielsen’s Local TV measurement backed by Big Data + Panel NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a ...