CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.

Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...

In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares ...

Having secured investment from NatWest, Yonder is planning to break through the financial services market as a “fun and ...

Marketers are working harder than ever, but in today’s climate of tighter budgets and mounting pressure, effort alone isn’t ...

In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...

Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...