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McDonald’s saw its sales fall in the UK in the first quarter of 2025, with the company’s CEO stating that the business is ...
A ‘frame, scan, plan’ approach gives marketers the necessary foresight to assess the threats and opportunities beyond their ...
CEO Mark Zuckerberg claims AI will help make advertising a “meaningfully larger share of global GDP” than it is today.
Marketers are no strangers to rebrands - so why has the change from Twitter to X being so contentious in the marketing ...
In the latest edition of our series diving into marketing leaders’ past mess-ups, NatWest Group CMO Margaret Jobling shares ...
Having secured investment from NatWest, Yonder is planning to break through the financial services market as a “fun and ...
Involving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.
In the top 1% of charity adverts ever tested by System1, the World Wildlife Fund is backing its out-of-home approach to bring ...
Three quarters of marketers say colleagues undervalue marketing strategy. Don’t take this lying down, take a strategic ...
PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...
UK advertising spend increased 10.4% to £42.6bn in 2024, largely driven by online display and search, according to the ...
Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...
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