Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and ...

Rapid growth in the D2C sector brought its share of challenges, as brands navigated costs, consumer behaviours, and ...

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year ...

The National Financial Reporting Authority (NFRA) has reportedly imposed a Rs 2 crore penalty on Deloitte Haskins & Sells for audit lapses in Zee Entertainment Enterprises Ltd (ZEEL) in the FY2018-19 ...

Anadi Sah, National Creative Director, Chief Innovation Officer and Founding Member, tgthr., lists trends that will give the ...

India Today celebrated its 49th anniversary with a special issue commemorating the key turning points that have shaped ...

Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers ...

Rajiv Dubey, Vice President, Head of Media & Brand Activations, Dabur, shares a deep dive into the trends reshaping the media ecosystem in India ...

Made for brands aiming to foster emotional connection with consumers, Mocha Mousse has been featured in products and campaigns of innovative brands ...

Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products ...

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts ...

The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...