Southampton Football Club is set to take part in a new pilot programme trialling alcohol in-bowl at Women’s games.

Project 11 has teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish giants Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s ...

Football clubs today rely on data analytics to gain unprecedented insights into team performance, player health, and match strategies. Clubs such as Liverpool FC and Manchester City have embraced ...

It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

Each football club’s experience is unique, although some challenges, such as finance, team spirit, and sustainability, appear to be universally applicable.

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing. This partnership has become increasingly prevalent, with numerous ...

The purpose of this model is to provide football federations, leagues and clubs with a framework on how they can grow attendance on game days. There is a general acceptance that achieving success on ...

Huddersfield Town has today confirmed a new partnership with Paddy Power, who will become the club’s title partner for the 2019/20 season. The gambling and entertainment brand has a huge profile ...

Comprehensive agreement covers full Scottish Professional Football League competition and introduces partnership with Pixellot. IMG ARENA, a leading sports betting service and content hub, has signed ...