Jeremiah Smith is an Adidas athlete. Ohio State is a Nike school and has been since 2016. Despite the clash in brands, Smith ...

The 18-year-old first overall NBA draft pick shows off the look that will take the NBA by storm in the upcoming season.

A big part of the Mavericks’ optimism hinges on rookie Cooper Flagg, the top overall pick in this year’s draft. Widely ...

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Cooper Flagg is projected to make upwards of $62 million on his rookie deal over the next four years. FOX Sports caught up ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Cooper Flagg was a highly touted basketball prospect from Maine. He moved down to Florida to attend Montverde Academy, which ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

The Cooper Flagg era has officially begun as the Mavericks made him the No. 1 overall pick in Wednesday night’s NBA draft.