Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Marketing mix modeling (MMM ... To get started with Meridian, you can run the code programmatically using sample data with the Getting Started Colab. The Meridian model uses a holistic MCMC sampling ...