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Google Opens Up Meridian Marketing Mix Model
Alphabet Inc. (GOOGL) Launches Meridian, Open-Source Marketing Mix Model to Optimize Budget Allocation
We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look at where Alphabet Inc. (NASDAQ:GOOGL) stands against the other AI stocks. In the rapidly shifting landscape of artificial intelligence,
Google launches Meridian, an open-source marketing mix model
The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as well as new value-added dimensions like Google Query volume.
Google Opens Up Meridian Marketing Mix Model, Helping Marketers Measure Across Channels
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data scientists and marketers worldwide starting Wednesday.
AFAQS
3h
Google launches Meridian and Demand Gen updates to improve ad performance
Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...
1d
Google Launches Open-Source “Meridian” Marketing Mix Model
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...
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