Celebrities including Bradley Cooper squeezed into Louis Vuitton as the brand transformed the Louvre’s historic heart into a stunning stage for Paris Fashion Week.

Louis Vuitton’s Paris Fashion Week show took over the Louvre with a star-studded crowd and a killer collab between Pharrell and Nigo, mixing Americana streetwear with Japanese flair. View on euronews

Don Toliver and J-Hope previewed their new Pharrell-produced collaboration "LV Bag" during the Louis Vuitton's FW25 show in Paris on Tuesday (Jan. 21).

Louis Vuitton men's creative director, Pharrell Williams, drew his audience to a rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed up streetwear.

Pharrell has often used the French capital's landmarks as backdrops for his clothes since he started as men's creative director at Louis Vuitton in 2023.

At the Louis Vuitton men’s fall 2025 show in Paris, an LV bag of a different kind made its debut closing the fashion show, courtesy of J-Hope. The BTS singer’s new song “LV Bag,” a collaboration with Don Toliver,