'Fridge cigarette' is Gen Z's new Diet Coke obsession that concerns health experts Scientists find Uranus is surprisingly ...

Enter: the ‘ fridge cigarette’, the latest Gen Z hack circulating on social media, which allows people to enjoy a brief ( ...

The afternoon cigarette break is getting a makeover among Gen Z—but instead of lighting up, young adults are cracking open a ...

YouGov's UK Soft Drink Rankings 2025 report identified the most considered carbonated and non-carbonated soft drink brands in ...

Gen Z is increasingly choosing to take on multiple jobs. Some creators are going a step further and posting about their side ...

Millennial model and content creator Kaila Uli is going viral for calling out TikTok’s troubling obsession with the “Y2K ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

This generation orders 4.5 beverages per week from foodservice establishments, while the average consumer orders 3.5, ...