Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Audience measurement norms eased: Meet the potential individual players Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...