Black church leaders launched a 40-day Target boycott on Ash Wednesday. It's one of several actions against the company. Here's what is happening.

S tarting Wednesday, some shoppers have decided to participate in a month-plus-long boycott of Target due to the retailer’s new shift away from diversity, equity and inclusion (DEI) policies.

A 40-day boycott of Target is underway. It calls for supporters to give up shopping at the Minneapolis-based company during Lent. The boycott comes after Target announced that it would phase out a handful of diversity,

In response to Target's DEI reversal, some shoppers are boycotting the retailer as Amazon boycotts begin and Walmart freezes loom.