Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

Contrary to popular belief, Indian Gen Z is prioritizing financial stability. The ET Snapchat Gen Z Index reveals that young ...

Dr Shaunak adds that, just like our bodies, our brains need a break too. Boredom gives our minds time to rest and recharge.

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The ...

Virat Kohli was widely regarded as Test cricket's most flamboyant ambassadors, particularly during his years as captain of ...

A call meant urgency. Importance. Now, try calling your Gen Z child and you’ll hear the dial tone fade into oblivion before the call is quietly cut. No call back. Just a crisp text in three ...

This changed for us when we adjusted our approach, taking a leap of faith and embracing the unique nature of Snapchat ... the bracket” of one of Gen A-Z’s favorite social media sites, we ...

India's luxury travel scene is growing. It is no longer about ticking off places. It is about being present, feeling ...

Gen Z workers are "conscious unbossing" and avoiding management roles to preserve their wellness. Their preference for autonomy and better work-life balance may lead to big corporate culture shifts.