After failing to gain popularity, Kraft Heinz pulls school-specific Lunchables from the menu. Lunchables—pre-packaged boxes of crackers, cheese, and deli meat—will no longer be part of the National School Lunch Program (NSLP),

Kraft Heinz says it has stopped selling its pre-packed, highly processed meal kits to schools due to a lack of demand. The nutritional value of the kits had fallen under scrutiny.

This week, Kraft Heinz shared that it is pulling its Lunchables products from a program providing free and reduced meals to low-income school children across the United States. Here's why.